1300 Clix4U
1300 Clix4U
VIDEO PRODUCTION
WHAT IS CORPORATE VIDEO PRODUCTION?
Video production is simply the process of creating a video to tell a story . Whether it’s a company overview, product demo, video blog, social video, or customer testimonial, interesting video content can help you increase brand awareness and generate new business leads .
THERE ARE THREE STAGES OF VIDEO PRODUCTION:
1
PRE-PRODUCTION involves all of the planning aspects of the video production process before filming begins. This includes script writing, scouting for locations, planning, scheduling and other administrative tasks that are needed.
2
PRODUCTION is the phase of video production which captures the video
content using the required filming equipment.
3
POST-PRODUCTION is the action of selectively combining those video clips through video editing into a finished product that tells the story of your brand. This exercise is often referred to as video marketing.
VIDEO IS PROCESSED
BY THE BRAIN
60,000 TIMES FASTER
THAN TEXT .
HOW DOES VIDEO MARKETING WORK?
Visuals like video undeniably attract attention, and they’re processed by the brain 60,000 times faster than text.Humans are also hard-wired to avoid
cognitive strain, so video is more enjoyable for customers because it’s easier to absorb information when it’s in this format compared to any other.
Not only can video marketing capture a wider audience, it works on many other levels. It’s easier for your customer to believe and understand something they have seen, rather that just have read about. Leading to most social media platforms now preferring video content over text or still images. To keep up with your competition in today’s marketplace, it’s essential you incorporate video content as part of your businesses marketing strategy.
Post-production is the action of selectively combining those video clips through video editing into a finished
product that tells the story of your brand. This exercise is often referred to as video marketing.
THE BENEFITS OF VIDEO MARKETING
VIDEO BOOSTS CONVERSIONS & SALES
VIDEO HAS BEEN SHOWN TO LEAD DIRECTLY TO SALES. RECENT STUDIES SHOW THAT 74%
OF USERS WHO WATCHED AN EXPLAINER-VIDEO ABOUT A PRODUCT, SUBSEQUENTLY MADE A PURCHASE.
VIDEO SHOWS GREAT ROI
TO GET YOU EVEN MORE EXCITED, IN A RECENT SURVEY, 83% OF BUSINESSES SAY THAT VIDEO PROVIDES GOOD RETURN ON THEIR INVESTMENT.EVEN THOUGH VIDEO PRODUCTION IS NOT YET THE EASIEST NOR CHEAPEST MEDIUM, IT CERTAINLY SEEMS TO BE PAYING OFF BIG TIME.
VIDEO BUILDS TRUST
TRUST IS THE FOUNDATION OF CONVERSIONS AND SALES. HOWEVER, BUILDING UP TRUST SHOULD BE A BUSINESS GOAL ON ITS OWN.THE WHOLE CONCEPT OF CONTENT MARKETING IS BASED ON TRUST AND CREATING LONG-TERM RELATIONSHIPS. THE INTIMACY VIDEO DELIVERS, ENABLES IT TO
FOSTER TRUST SO MUCH MORE EFFECTIVELY
SOCIAL MEDIA VIDEOS
THERE’S BEEN AN EXPLOSION OF GROWTH IN VIDEO PRESENCE ON SOCIAL MEDIA IN RECENT YEARS. VIEWS OF BRANDED VIDEO CONTENT HAVE INCREASED 99% ON YOUTUBE, AND AN INCREDIBLE 258% ON FACEBOOK IN THE LAST TWO YEARS. PROVING THAT SOCIAL MEDIA USERS ARE A BIG FAN OF VIDEO.
VIDEO APPEALS TO MOBILE USERS
VIDEO AND MOBILE GO HAND IN
HAND, BEING A BRILLIANT
COMBINATION. 90% OF CONSUMERS
LOOK AT VIDEOS ON THEIR MOBILE.
SINCE PEOPLE LIKE TO WATCH
VIDEOS ON THE GO, AND THE NUMBER OF SMARTPHONE USERS IS GROWING, YOUR VIDEO AUDIENCE IS GETTING BIGGER AND BIGGER EVERY DAY.
VIDEO MARKETING CAN EXPLAIN EVERYTHING
IS YOUR BUSINESS UNIQUE OR DO YOU HAVE A UNUSUAL PRODUCT? CREATING A VIDEO TO SHOW HOW IT WORKS IS REALLY EFFECTIVE. 97% OF PEOPLE THAT GO ONLINE SAY THEY’VE WATCHED AN EXPLAINER-VIDEO TO LEARN MORE ABOUT A PARTICULAR PRODUCT OR SERVICE. THAT IS WHY 65% OF BUSINESSES WHO USE VIDEO MARKETING SAID THAT THEY HAVE AN EDUCATIONAL TYPE VIDEO ON THEIR
WEBSITE.
CONTACT
MON - FRI 9:00-17:00
SUITE 14 , 255 DRUMMOND ST
3053 CARLTON, VICTORIA
AUSTRALIA
