1300 Clix4U
1300 Clix4U
SOCIAL MEDIA MANAGEMENT
WHAT IS SOCIAL MEDIA MANAGEMENT?
Social media is more than just stalking old friends and admiring dog photos. Social Media is essential to most digital marketing plans. Platforms like Facebook, Twitter, and Pinterest provide a space for communities to come together around the affiliations and interests that truly inspire them.
Amid the millions and millions of tweets, pins and posts, consumers are already having conversations about the things that matter most to them and your business. Strategic social media marketing allows you to engage in those conversations and build powerful, intimate relationships with your customers.
WHY IS SOCIAL MEDIA MARKETING IMPORTANT?
IT IS DIFFICULT TO EXIST IN TODAY’S SOCIETY WITHOUT USING, OR AT THE VERY LEAST BEING AWARE OF, SOCIAL
MEDIA. SOCIAL PLATFORMS HELP YOU CONNECT WITH YOUR CUSTOMERS, INCREASE AWARENESS ABOUT YOUR BRAND, AND BOOST YOUR LEADS AND SALES. WITH MORE THAN THREE BILLION PEOPLE AROUND THE WORLD USING
SOCIAL MEDIA EVERY MONTH, IT’S NO PASSING TREND.
WHAT GOES INTO OUR LOCAL SOCIAL MEDIA MANAGEMENT & MARKETING SERVICES:
CONSULTATION
WITH SOCIAL MEDIA SPECIALIST
Health check on Social Media & Social Media Strategy Planning
Creating Social
Media Profiles
Media Profiles
Identify Username, create profile, upload profile picture, optimize business description, phone number, email, contacts, create administrators, website backlinks
Social Media Audit
Review of your existing social network/s and the structure of each to understand your current set up and how they may interact with each other or your website.
Social Media Management
We will manage you Facebook,Twitter, Google +, Instagram, youtube, Tumblr and Reddit
$100 AD SPEND
Discuss your needs with your devoted Client Account Manager and relax while they devise and setup a targeted advertising campaign.
Reputation Management
We monitor your social world, inform you about brand mentions that need your attention and take action to create engagement and presence.
Profile
Management
Profile management on chosen Social Media Platform – update profile and information as required
Audience Building
We will identify your niche, determine your target audience, structure and execute an effective social media engagement campaign
MONTHLY REPORT
We provide monthly performance reports for your social media sites and any relevant Ad campaigns. We then conduct a monthly phone call + recap with you the analytics and make recommendations.
BENEFITS OF SOCIAL MEDIA MARKETING
IMPROVED BRAND AWARENESS
Social media is one of the most stress-free and profitable digital marketing platforms used to increase your business visibility. To get started, create social media profiles for your business and start networking. By applying a social media strategy, this will assist you significantly boosting your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly
increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with regular use, it can also quickly produce a wider
audience for your business to capatilise on.
COST-EFFECTIVE
For an advertising strategy, social media marketing is
possibly the most cost-effective method out there.
Creating an account and signing up is free on almost
all social networking platforms. If you decide to use paid advertising on social media, start small to see where and what results happen. Being cost-effective is important as it helps you attain a greater return on
investment and hold a bigger budget for other marketing and business expenses. Just by investing a little money and time, you can significantly increase
your conversion rates and ultimately get a good return
for your dollar.
ENGAGE WITH YOUR CUSTOMERS
Social media is a great way for engaging and interacting with customers. The more you communicate with the audience, the more chances you have of starting a conversion. Set up a two-way communication with your target audience to discover their wants, desires and needs, with ease. Engaging with customers is a powerful way to create attention and convey your brand message. In summary, it’s a fantastic way to reach a larger audience base for your brand and get established, virtually hassle free.
IMPROVED BRAND LOYALTY
When you have a social media presence, you make it
simple for your customers to find and connect with you.
Through this influential connection,, you have a higher chance of customer retention and customer loyalty.Developing a loyal customer base is one of the main goals of almost any business, as it generates repeat business and referrals. Customer satisfaction and brand
loyalty typically go hand in hand. It is essential to
engage frequently with your customers and develop a
compelling bond with them. Social media is not just
limited to introducing your product, it is also a leading
platform for promotional campaigns. A customer sees
these platforms as service channels where they can
directly communicate with your business.
HEALTHIER CUSTOMER SATISFACTION
Social media plays a vital role as a networking and
communication platform. With the assistance of these
platforms, you can create a voice for your company
which is imperative to improving the overall brand
image. Customers appreciate the fact that when they
post comments on your page, they receive a modified
reply rather than a computerized message. A brand that values its customers, takes the time to compose a
personal message.This method will always be perceived in a positive light and achieve healthier consumer satisfaction.
MARKETPLACE AWARENESS
One of the best ways to discover the needs and wants of your customers is through marketplace awareness. This
is considered one of the most valuable advantage of
social media. Through having a social media presence,
you are able to observing the activities on a customer’s
profile, discovering their interests and opinions that you might not have know otherwise. As a complementary
research tool, social media helps you get more
information and a better understanding of factors
relevant to your industry. Once you get a large
following, you can then use additional tools to examine
other demographics of your customers.
MORE BRAND AUTHORITY
For making your business more powerful, brand
loyalty and customer satisfaction both play a major role. However, it all hinges on the communication
channels. When customers see your company posting
on social media, replying to their queries and
placing original content, it builds up a positive
image in their mind. Regularly interacting with your customers proves that you and your business really
care about them. Once you get a few satisfied customers, encourage them to be vocal about their positive purchase experience. This will lead to a snowball effect with advertising basically being
done for you by genuine appreciative customers.
INCREASED TRAFFIC
One of the other benefits of social media is that it
also helps increase your website traffic. By sharing
your content on social media, you are giving users a
reason to click-through to your website. On your social account, the more quality content you share,
the more inbound traffic you will generate, bringing
conversion opportunities.
ENHANCED SEO RANKINGS
Social media presence is becoming a critical factor
in calculating rankings. These days, to secure a
successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engines to promote your brand validity, integrity, and consistency.
DOES SOCIAL MEDIA MARKETING
WORK IN 2019?
THE SHORT ANSWER IS YES,
ESPECIALLY FOR SMALL BUSINESSES .
Still reading? Ok, great! Now we can go much deeper and explore our question “Does Social Media Marketing Work?” and dig specifically into why it works and what you need to be doing to make it work for you.
The reason social media works for small businesses, has a lot to do with today’s consumer environment. Remember, as a business owner and entrepreneur, your sole goal is to grow your business by acquiring leads and turning those leads into customers who will buy from you. Naturally then, to find your customers, you should go to where your customers hang out!
It’s amazing how many business owners refuse to
participate in social marketing because they themselves aren’t active on social media. We’re not talking about politics here, we’re talking about getting your business in front of customers who will buy from
you. It shouldn’t matter WHERE they are or HOW you go about reaching them, so long as it delivers a return on investment and helps you increase your revenue.
Today, much of what fuels consumer buying decisions
and behaviors is happening right now on Facebook,
Twitter, Pinterest, Instagram, and even LinkedIn. These are the modern forms of media that are shaping your
customers’ lives and playing a major role, not just in
how they spend their time each day, but in how they
make purchasing decisions and how they are influenced. One of your top objectives as a business should be to play a part in this persuasive process. Here’s the golden nugget: Social media networks allow YOU and your business to become a direct influencer. This is an unprecedented part of human culture and mass media. So why not take advantage?
CONTACT
MON - FRI 9:00-17:00
SUITE 14 , 255 DRUMMOND ST
3053 CARLTON, VICTORIA
AUSTRALIA
