1300 Clix4U

SEO

WHAT IS SEO?

Search Engine Optimisation (SEO) is the method to structure websites and create online contents to reach the first page of a search engine (like Google and Bing) increasing the volume and quality of visitors to a website.

Being on the first page of Google means that every day you attract different and relevant traffic to your business. But SEO does not just mean being on the first page of the search results and increasing organic traffic to your website. If done right, you can increase brand awareness as much as the conversion rate of your website and then increase the number of leads.

An effective SEO strategy not only helps your site rank well in search results but also improves the visibility of your online business. That’s why SEO is so relevant to your overall marketing strategy.

HOW DOES SEO WORK?

SEO is an ongoing management process that helps expand your website’s online visibility through search engine results, increasing the amount and quality of “organic” traffic on your website.

SEO IS UNDERSTANDING WHAT CRITERIA GOOGLE USES TO RANK WEBSITES, HOW PEOPLE SEARCH ON GOOGLE AND HOW THEY INTERACT WITH YOUR WEBSITE.

Google (and Bing, which also power Yahoo search results) has crawlers (called spiders) that crawl the web and find information about all the contents on the internet.

The crawlers report information relevant to Google to create an index (a list of relevant results). So Google score its search results based on relevance and authority of the websites that have crawled and use this index to provide the best answers for customer questions.

This is the process that gives you the most relevant results related to your query on Google (and Google is the premium search engine, because it gives you the best sourced answers to your online questions).

There are many factors that influence page selection in the Google algorithm, and most of them are secrets. Google uses over 220 signals (Ranking Factors) in the calculation of search results.

GOOGLE USES AN ALGORITHM BASED ON HYPERLINKS (CALLED PAGERANK) TO CALCULATE THE POPULARITY AND AUTHORITY OF A PAGE, AND WHILE GOOGLE IS MUCH MORE SOPHISTICATED TODAY, THIS IS STILL A KEY SIGNAL TO RANK ON TOP OF THE SEARCH RESULTS.

That’s why an important part of SEO is gaining links from other websites, an activity that focuses on improving the number and quality of “inbound links” to a website, from other websites. Ex. A live music website link to a music website that help live music venues to find local bands

This activity is called ‘link building’ and give Google a strong signal that a website might be of interest to its users, and that it is considered appropriate to appear in search results for relevant queries.

FUNDAMENTAL STEPS FOR YOUR SEO CAMPAIGN

1

Building an SEO-friendly site

The most important step for a successful SEO campaign is a technical one: it’s about optimising your website. So because it’s a crucial step, let’s do it!

2

Create relevant contents

When your website is optimised it’s time to create relevant content and upload it on your website to allow search engines to understand what your website is about, compare your content with other similar sites and push the best content at the top of the search results.

3

Earn backlinks from your relevant websites

So you need to reach other relevant websites in your niche and earn backlinks to help your content rank higher on the search engine.

4

Get organic traffic from Google

At this point you will start to attract traffic to your website, but you only need quality traffic; visitors who are genuinely interested in products you offer. Our goal is to drive quality traffic to your website, so you have the right people who click through those pages of the search engine results (SERPs). We call these results organic results (or traffic). Organic traffic is traffic you do not have to pay.

BENEFITS OF SEO SERVICES

IMPROVE YOUR ORGANIC TRAFFIC ON GOOGLE

The research shows that the websites that appear on the first page of Google receive almost 95% of clicks, and that the first 3 results receive the majority of clicks and traffic.

IMPROVE YOUR SEARCH RANKING

Search Engine Optimisation (SEO) helps build and improve the ranking of your website in search engines. Being among the first results in Google is essential for an online business to be found by relevant prospects.

INCREASE THE CLICK THROUGH RATE

Click through rate (CTR) is one of the ranking signal used by Google to determine whether your websites or content should stay on top of search results. That’s why well optimized web pages optimize your CTR

FIND THE PERFECT KEYWORDS FOR YOUR BUSINESS

Clix4u will help you find targeted specific keywords relevant to a successful SEO campaign. Keywords are important to create relevance for your website and allow you to be found on Google through inbound queries.

STRUCTURE AND OPTIMISE YOUR WEBSITE

SEO can help you structure and design a website that meets the needs of your customers and improve the chances for you to be found online. That’s why it’s better to set up an SEO strategy before building a website and not after

NEED HELP WITH YOUR SEO?

CLIX4U IS AN SEO AGENCY THAT RUNS HIGHLY SUCCESSFUL SEO CAMPAIGNS USING BOTH TECHNICAL AND CREATIVE SKILLS.

If you’d like to discuss how SEO can help you, please contact one of our SEO consultants for a chat.

WHAT GOES INTO OUR SEO SERVICES:

PHASE 1 - ON-PAGE OPTIMISATION

Keyword
Research

We use trusted SEO tools to search, find and identify the right keywords for your website. Then we use these keywords to optimize your website's pages, content, metadata and meta description.

Google Analytic
Account Setup

We install Google Analytics on your backend to measure traffic, track user behaviours and help fix website issues. We conduct a deep analysis of the data using the results to help you improve your website’s performances.

Google Search
Console
Account Setup

We install Google Search Console to monitor your website's performance on Google search, check indexing status, and optimise visibility of website in Google.

Link Audit
and Analysis

We conduct an in-depth audit on your website using Ahrefs to monitor its health status. We also conduct a backlink analysis to understand how to improve the quality of your links and remove low-value links.

URL
Optimization

We find pages with duplicated contents and we fix the issues. Includes URL canonicalization check.

URL Mapping

We identify the most important pages of your website and their improvement opportunities for easier navigation and proper URL structure. We suggest the best page order, how to create better navigation menus, footers as well as main and secondary elements of other pages.

XML Sitemap
Installation

We generate and install an XML sitemap of your site that will tell search engines what’s your website structure and help index contents and pages faster

Internal link
structuring &
optimization

We order the pages and create internal links to redistribute the link "juice" to the right pages

New Page Creation
(If Required)

We suggest if you need to create specific landing pages, to improve individual page rankings. With the right landing pages your PPC campaigns will perform better.

Metadata Creation

We review your website's meta data, and give you recommendations how to structure your pages.

Author Markup

We implement schema.org structured data on your platform and author markup to tell Google engine what is your website about and return more informative results for users in Google resulting in your website performing better

Crawl Error Audit

We identify all error types conducting a crawl error audit using the Google Search Console and Ahrefs. Then we sort them to make your website perform better.

Robots.txt Revision
and Installation

We check your existing robots.txt status and install one if it currently doesn't exist.

Website Page
Speed Optimization

We use Google Pagespeed Insights tool to review the page load speed and our developers will work to improve it.

PHASE 2 - LINK BUILDING

Google My Business

We set-up and optimise your Google My Business profile so potential customers can easily find your business information such as address, phone number, and business hours. A complete Google My Business profile is deemed to be more reputable in Google search and maps.

Directory Links

Directories are still one of the most useful resources to obtain backlinks, because they can send traffic to your website and help you rank higher on search engines. We create profiles on business directories that are not yet on your link profile.

Internal Link
Building

A strong site architecture can decrease the number of links needed to see results and help build the authority of the entire site. We map out how to best structure your website.

Guest Post

We conduct a specific research for established authors and websites relevant to your business, to be hosted as authors on niche blogs.

PHASE 3- CONTENT MARKETING

Content Audit

We review the site's content, identify duplicate content, and provide tips to make your content great: it means that we optimise your content on page so it can match with your target keywords

Blogs

We install a blog section on your website if there is none. Then we create a structured blog strategy and plan the future contents with you, it means we suggest content relevant to your business based on the keywords you want to rank for and to reach the right organic traffic from Google and other search engines.

Articles
Optimisation
On-Page

To rank higher on Google it’s fundamental to optimize your contents. Blog articles not optimised correctly can’t reach the top position on Google. We review, optimise and publish your blog articles. We know how an article has to be optimized, so let us do the work for you.

Clix4U

1300 Clix4U

Clix4U

1300 Clix4U

Clix4U

1300 Clix4U

SEO

WHAT IS SEO?

HOW DOES SEO WORK?

FUNDAMENTAL STEPS FOR YOUR SEO CAMPAIGN