LOCAL
SEO

WHAT IS LOCAL SEO?

46% of all Google searches are local. Local SEO is the process of making your company visible to attract more business from those local searches on Google,Bing, Yelp, Apple Maps, etc.

Local SEO helps your company increase its online visibility, outrank its local competitors, increase organic traffic to your website, and earn your business more qualified leads.
Think of local SEO like today’s phone book! While the calls you receive from newspaper ads and the yellow pages are dwindling (or non-existent), local SEO helps you generate more calls and online contact forms from your website.
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HOW DOES LOCAL SEO WORK?

BASED ON A USER’S SEARCH, GOOGLE, BING, ETC. FIND THE BEST POSSIBLE BUSINESSES USING INFORMATION FROM GOOGLE MY BUSINESS, YELP, YANDEX, TRUE LOCAL AND YELLOW PAGES LISTINGS. A COMPLETED LISTING (AKA LOCAL CITATION) PROVIDES ALL OF YOUR CONTACT INFORMATION TO INTERESTED USERS.
SEARCHES PROVIDES TWO SETS OF SEARCH RESULTS: THE “SNACK PACK” RESULTS” THE “REGULAR” ORGANIC RESULTS
GOOGLE SNACK PACK IS THE BOXED AREA ON THE FIRST RESULTS PAGE DISPLAYING THE TOP 3 LOCAL BUSINESS LISTINGS MOST RELEVANT TO THE GOOGLE SEARCH ENQUIRY.
STUDIES SHOW, 33% OF CLICKS GO TO THE LOCAL “SNACK PACK” RESULTS, WITH 40% GOING TO THE REGULAR ORGANIC RESULTS.

KEY TAKEAWAY:
IT PAYS TO RANK IN BOTH, WHICH IS
WHERE LOCAL SEO COMES IN.

SEARCH ENGINES ALSO CONSIDER QUALITY AND QUANTITY OF ONLINE REVIEWS (* IT’S IMPORTANT TO HAVE A GOOD RELATIONSHIP WITH YOUR CUSTOMERS)

WHAT GOES INTO OUR LOCAL SEO SERVICES


Building and
Monitoring Local Citations
  • Auditing citations across all relevant online directories
  • Editing all local citations to include the right name-address-phone number (NAP citations)
  • Creating new citations
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    OPTIMISING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
  • Optimising your company’s Google My Business page for your business address and phone number
  • Claiming you Google Maps listing
  • Optimising your Google My Business page for backlinks
  • Optimising your business hours and services on Google My Business.
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    REPUTATION MANAGEMENT
    Our team strategically garner reviews from your customers to increase your business’ ranking on local search engines. We take positive reviews and post them across all your digital channels, we alert you to all negative posts for your timely response to customer issues.
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    REAL TIME
    DASHBOARD
    Tracks your website's Key Performance Indicators (KPI's), granular level SEO metrics, and complete listings of all the websites we list and place you on.
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    PROMTIONAL ACTIVITIES
    Creating a promotion to existing customers to encourage them to post business reviews.

    HOW DOES LOCAL SEO
    IMPACT YOUR BUSINESS?

    PROVIDES VALUABLE EXPOSURE FOR YOUR BRAND
    ORGANISES USEFUL INFORMATION FOR CUSTOMERS.

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    FOR YOUR CUSTOM PLAN WE'LL LOOK AT:

    HOW MANY LOCATIONS YOU HAVE YOUR INDUSTRY
    YOUR COMPETITORS

    WHY USE AN OUTSOURCER?

    You could do this yourself, it is pretty simple, however it is very time consuming to do this over all of your online presences and then maintain citations, reviews and promotions.

    90% of consumers read reviews before purchase

    BENEFITS OF LOCAL SEO SERVICES

    90% of consumers read reviews before purchase

    97 percent of people go online to find local services, and 95 percent of them won’t go past the first page of the search results. Local SEO works to increase your page rankings, therefore increasing your online visibility.

    Local SEO increases web traffic, leads, and sales from local visitors

    If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With local SEO, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.

    Local SEO provides more targeted geographic campaigns

    Modern consumers expect hyper-personalized online experiences. With local SEO, you can target campaigns to extremely small, localized groups of people.

    Local SEO makes you stand out from your competitors

    Fewer than 50 percent of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
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    DOES YOUR BUSINESS NEED HELP FROM A LOCAL SEO COMPANY?

    You have a local company

    You have a company with specific service areas

    You are a franchisee or franchise owner
    You want more traffic, leads, and sales within specific designated market areas (DMAs)
    You want to shore up your listings across online directories
    You want your company to show up on maps and navigation apps or in Google’s local pack
    Your company has offices or provides services in more than one city or DMA, but does not offer products or services nation-wide

    CONTACT

    MON - FRI 9:00-17:00

    SUITE 14 , 255 DRUMMOND ST
    3053 CARLTON, VICTORIA
    AUSTRALIA

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