1300 Clix4UGOOGLE ADS MANAGEMENT
WHAT IS GOOGLE ADS?
AKA GOOGLE ADWORDS
Google Ads (formerly known as Google AdWords) is an online advertising system platform developed by Google, where advertisers pay to display advertisements, product listings, service offerings & video
content.
TO STAY CONNECTED TO YOUR TARGET AUDIENCE
ARE PERFORMED ON GOOGLE, AND MOST
SEARCH RESULT PAGES INCLUDE GOOGLE ADS.
Google Ads is a pay-per-click (PPC) pricing model, partly based on third parties cookies and partly on keywords determined by advertisers. Advertisers bid on certain keywords for their clickable ads to appear in Google search results. Google uses these interactions to place an ad copy on page where they believe it might be relevant. Advertisers pay when users click on the advertising copy. Here’s how Google earns
money from the search results.
HOW DOES GOOGLE ADS WORK?
GOOGLE ADS CAN BE AN EXTREMELY
EFFECTIVE WAY OF DRIVING
RELEVANT AND QUALIFIED TRAFFIC
TO YOUR WEBSITE EXACTLY WHEN
PEOPLE SEARCH FOR THE TYPES OF
PRODUCTS OR SERVICES OFFERED BY
YOUR BUSINESS.
GOOGLE OFFERS ADVERTISEMENTS
THAT APPEAR IN ITS SEARCH
RESULTS WITH THE USE OF GOOGLE
ADS PLATFORM OR ADVERTISEMENTS
THAT APPEAR ON OTHER PARTNER
WEBSITES THROUGH THE DISPLAY
NETWORK AND GOOGLE’S ADSENSE
PROGRAM.
THESE DAYS, THERE ARE A LOT OF
PPC PLATFORMS TO CHOOSE FROM.
HOWEVER, DESPITE ALL THE
COMPETITION, GOOGLE ADS IS STILL ONE OF THE BEST WAYS TO REACH YOUR TARGET AUDIENCE, ESPECIALLY WITH THE RETARGETING.
GOOGLE ADS IS EXTREMELY
EFFECTIVE WHEN YOU WANT TO
REACH CUSTOMERS WHO ARE
SEARCHING FOR PRODUCTS, BRANDS
AND CONTENT LIKE YOURS. THIS IS
ABSOLUTELY AN EXCEPTIONAL (AND
PROFITABLE) OPPORTUNITY THAT
SHOULDN’T BE UNDERRATED. OF
COURSE IT DEPENDS OF THE MARKET
AND HOW EXPENSIVE THE KEYWORD
ARE THAT YOU WANT TO BID FOR.
THE MORE COMPETITIVE THE
KEYWORDS, THE MORE EXPENSIVE
THEY ARE. SO IT’S REALLY
IMPORTANT TO CHOOSE KEYWORDS
THAT ARE REALLY RELEVANT TO YOUR BUSINESS AND TRACK THEIR REAL CONVERSIONS FOR YOUR COMPANY.
FOR THE MOST PART, WE’VE FOUND
THAT GOOGLE ADS IS EXTREMELY
EFFECTIVE FOR MANY KINDS OF
BUSINESSES, AS LONG AS YOU DON’T WASTE MONEY ON INEFFECTIVE KEYWORDS, OR WRITE WEAK, LOW CTR ADS.
WHAT GOES INTO OUR GOOGLE ADS SERVICES:
DEDICATED CAMPAIGN MANAGER
You will be assigned a dedicated Google Ads professional Account Manager to help run your online campaign. This Account Manager will continually maintain & optimise your Google Ads throughout your campaign.
Specific
Keyword List
Keyword List
We create your campaign to help show your Ads to the right customers, we do this by matching the criteria your potential customers would use to find your products and services.
Emailed
Monthly Reports
You will receive a monthly performance report itemising how many clicks and impressions your ads have generated.
Limited or
Unlimited Ad Groups
An ad group contains one or more keywords to help target a customer segment with a specific product or service you sell, i.e. an electrician may have 1 ad group for residential, 1 ad group for commercial and 1 for solar.
Limited or Unlimited
Keyword Variations
Create unlimited ads & keywords. This means you can target your ads to different markets and get the optimal results for your business.
ADVANCED ONGOING
OPTIMISATION
OPTIMISATION
Our ongoing optimisation will use the detailed data reports available in Google to identify areas for improvement for the ad groups, keyword extensions, search term, device, location, scheduling, measuring smart goals and more.
Call and Lead
Optimisation
During campaign creation, we will optimise your ads for clicks in each individual auction using techniques such as ad groups, keyword extensions, search term, device, and location.
AD EXTENSIONS
Extensions expand your ad with additional information giving people more reasons to choose your business. Extension formats include call buttons, location information, links to specific parts of your website, additional text, etc.
MOBILE AD
TARGETING
The new Google Ads system is targeted for mobile devices. This can include an instant ‘click to call’ functionality which helps to increase leads from your ads.
Multiple
Targeting Options
Targeting ads is an essential part of a successful advertising campaign. It ensures we are showing the ad to the right people at the right time, to reach your goal more efficiently. Specific targeting areas are keywords, location, language, device type and audience.
Geo Targeted Campaign Options
We’ll set your ads location targeting so that your ads appear in the geographic locations that you choose: countries, regions, a radius around a location or location groups, which can include places of interest, your business locations or tiered demographics.
Personalised Web
Marketing Advice
Our team will be able to advise you on strategies to help increase your conversion rate, generate more leads and assist making your online ventures a success.
Custom Analytics
By combining Google Ads data with data from your website (when combined with one of our web packages), custom analytics can be created to show the E2E success of your marketing campaigns and where improvements can be made to either your Google Ads campaign, your website or your overall SEO.
WHAT ARE THE BENEFITS OF GOOGLE AD WORDS?
1
Google Ads works faster than SEO
The best benefit of using Google Ads is that if well optimised, a Google Ads campaign can work much faster for a company and get results much more quickly than SEO.
Therefore, with proper optimisation, a Google Ads campaign can generate a high
ROI.
2
Increase brand awareness
Brand awareness is one of the most common benefits of Google Ads, because brands can advertise to the public when
they are researching their product category in the search engine. Therefore, Google Ads,
in addition to increasing traffic, clicks and
conversions, is also an effective way to communicate people to your brand. auto-tagging, and remarketing.
3
The results of Google Ads are measurable
It’s very easy to measure your return on investment (ROI) with Google Ads, because every single aspect of your marketing campaign is measurable, up to the number of clicks, number of impressions, click through rate (CTR),
number of conversions, conversion
rate, cost per click (CPC), cost per acquisition (CPA), etc.
4
Cost Effective
One of the main benefits of Google Ads is that it is extremely cost-effective
compared to other advertisement
channel. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend.
5
Maximum Relevance
Google Ads offers an ad auction determines by relevance, so the most relevant ads will
be displayed on top of the search results page. If the quality of your website and
landing page is more appropriate to the search query than your competitor’s, your advertising will be placed above them.
6
Highly Targeted Ads
Google Ads’ targeting capabilities are sophisticated and offer advertisers various
channels to refine their campaign, including location targeting, mobile targeting, language targeting, time
targeting, auto-tagging, and remarketing.
WHAT ARE THE BENEFITS OF GOOGLE AD WORDS?
1) Google Ads works faster than SEO
The best benefit of using Google Ads is that if well optimised, a Google Ads campaign can work much faster for a company and get results much more quickly than SEO. Therefore, with proper optimisation, a Google Ads campaign can generate a high
ROI.
2) Increase brand awareness
Brand awareness is one of the most common benefits of Google Ads, because brands can advertise to the public when they are researching their product category in the search engine. Therefore, Google Ads, in addition to increasing traffic, clicks and conversions, is also an effective way to communicate people to your brand. auto-tagging, and remarketing.
3) The results of Google Ads are measurable
It’s very easy to measure your return on investment (ROI) with Google Ads, because every single aspect of your marketing campaign is measurable, up to the number of clicks, number of impressions, click through rate (CTR),
number of conversions, conversion
rate, cost per click (CPC), cost per acquisition (CPA), etc.
4) Cost Effective
One of the main benefits of Google Ads is that it is extremely cost-effective
compared to other advertisement
channel. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend.
5) Maximum Relevance
Google Ads offers an ad auction determines by relevance, so the most relevant ads will
be displayed on top of the search results page. If the quality of your website and
landing page is more appropriate to the search query than your competitor’s, your advertising will be placed above them.
6) Highly Targeted Ads
Google Ads’ targeting capabilities are sophisticated and offer advertisers various
channels to refine their campaign, including location targeting, mobile targeting, language targeting, time
targeting, auto-tagging, and remarketing.
CONTACT
MON - FRI 9:00-17:00
SUITE 14 , 255 DRUMMOND ST
3053 CARLTON, VICTORIA
AUSTRALIA
