COPYWRITING

copywriting a miniature hot air balloon
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WHAT IS COPYWRITING?

It’s the skill of adapting to your content requirements quickly by understanding your audience and evoking an emotional response with action.

This is done through providing the words, or re-arranging words, to help increase your brand awareness and persuade your customer to buy your product or service.

So, whether you desire customers to acquire your product or service to increase your revenue , or follow your businesses social media pages, copywriting makes your content that much more captivating .

WHAT IS GOOD COPYWRITING?

OFFERS PROOF THAT YOUR PRODUCT OR SERVICE IS A WINNER

DEMONSTRATES WHAT YOUR USP IS

TALKS DIRECTLY TO ONE SPECIFIC PERSON (YOUR AUDIENCE)

IT JOURNEYS WITH YOUR CUSTOMER DOWN THE YELLOW BRICK ROAD WITH A CALL TO ACTION

TAKES THE CUSTOMER BEYOND THE “BUY” BUTTON

IT MAKES YOUR CUSTOMERS PAIN GO AWAY BY DELIVERING AN ANTIDOTE.

GOOD COPYWRITING
TUGS AT PEOPLE’S
EMOTIONAL STRINGS .

For example, you may have a baby product and desire to reach out to new mothers. We can all assume that most mother’s maternal instincts are to love, protect and nurture their baby. However, a copywriter needs to “Be the Mother” , and understand how they feel, what they crave and what they need.

By effective storytelling, we ignite consumer instinct by demonstrating to the mother how much easier their life would be with your baby products. Then we show them how they can get their hands on your awesome goods!

- SHARON, CLIX4U COPYWRITER.

WHAT CAN YOU USE COPYWRITING FOR?

BLOGS

E-BOOKS

WEBSITES

WHITE PAPERS

EMAILS

PRODUCT DESCRIPTION

HEADLINES

ARTICLES

NEWSLETTERS

young girl standing in an alley amongst falling flower petals
talented woman performing acrobatics

WHAT IS DIGITAL MARKETING COPYWRITING?

It’s the art and science of getting you found by GOOGLE’S SEARCH ENGINE, through providing useful and relevant content for your website.

It’s the skill of delivering entertaining content for social media platforms that people read, share and spread.

It’s the legitimate and transparent way you can connect directly to you target audience with clever inquiry forms and powerful FAQ’s.

It’s the balance of optimizing keywords but not sacrificing your content quality, for the best SEO standards.

It’s a toolbox of persuasive words, to reach an ever-growing catchment of prospective customers surfing the net.

TO AMPLIFY THE DIGITAL EXPERIENCES ACROSS THE CUSTOMER LIFECYCLE, YOU NEED THE SKILLS, TECHNIQUE AND EXPERTISE OF A DIGITAL MARKETING COPYWRITER. THEY WILL ENGAGE TODAY’S SAVVY DIGITAL CUSTOMER WITH POWERFUL AND PERSUASIVE WRITING.

- SHARON, CLIX4U COPYWRITER.

man jumping in front of a lake surrounded by tall mountains

BENEFITS OF USING A GOOD COPYWRITER

group of young adults running towards the horizon

A good copywriter can edit your website or any other existing advertising copy to make it more readable

When you are too close to your business, you may unconsciously use too much jargon. A copywriter can rewrite jargon into simpler language that your customer can easily understand, creating a stronger bond.

A good copywriter understands how SEO (search engine optimism) helps you stand out

They understand the power of engaging copy and keywords, to ensure you get noticed online and achieve premium visibility.

A good copywriter has a wealth of experience to assist your reach.

This means they can provide you with content, faster than you could write it yourself. They know how to research and how to write in first person, ensuring they talk directly to your customer.

A good copywriter has good research tools to assist them getting an intimate insight into your ideal customer.

This enables them to write catchy, persuasive copy that sells your products or services. They understand your customers desires, needs and wants.

A good copywriter doesn’t work in your organisation or business every day.

This means they can deliver fresh content from an outside perspective

CONTACT

MON - FRI 9:00-17:00

SUITE 14 , 255 DRUMMOND ST
3053 CARLTON, VICTORIA
AUSTRALIA

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