Everyone talks about CONTENT – create a strategy, create content, distribute content. And it can be overwhelming.
“Where do I start?”, is the question plaguing small and medium-sized business owners.
Here are 4 things to do before launching your content strategy:
1. Understand your business and goals:
– Are you looking to increase sales, brand awareness, website traffic, or engagement?
– What is your unique value proposition and competitive advantage? What sets your business apart from others in your industry?
– Who is your target audience?
2. Conduct market research:
– Identify gaps and opportunities in the content created in your industry by competitors and related businesses.
– Analyse your competitors’ content.
– Perform keyword research to find relevant topics and search terms that your audience uses.
3. Establish brand voice and messaging:
– Develop a clear and consistent brand voice and tone that aligns with your business’s values and resonates with your target audience.
– Craft a compelling brand message to communicate your offer and unique selling points.
4. Allocate resources:
– Determine the resources you need for creating content (i.e., personnel, tools, and software).
– Budget for expenses like content production, promotion, and analytics tools.
– Decide who will be responsible for content creation and management, whether it’s in-house staff or outsourced professionals.
Now, you have a solid foundation to build an effective content strategy.
