Month: May 2019

Why Digital Marketing is important for Rosanna Chiropractic

Rosanna Chiropractic describes how Digital Marketing assists in Building Your Brand

Chiropractic was discovered in 1895 and since then it’s grown to be one of the most widely used types of natural health care worldwide.

DR. Mike and his wife fell in love with the Rosanna region and opened their practice around 16 years ago.

 

DR. Mike is a Senior Chiropractor.  He understands how to locate and analyse the moving parts of the vertebrae (spine) which interfere with the nerve messages between the brain and the body.

He also knows that having a digital market strategy will help him to build a stronger brand and develop better relationships with his targeted audience.

CLix4U initially helped DR. Mike with his Ads marketing and then assisted with some improvements to Rosanna Chiropractic website.

Rosanna Chiropractic Logo

 

What is Google Ads?

  • Google Ads is a pay-per-click advertising platform.

AdWords offer advertisers two ways to reach people:

1) through the Google Search Network and

2) through the Google Display Network.

While these two methods are different, they both use a PPC bidding system.        This is where advertisers bid to have their ads shown to the right audience.

 

SPINAL CORD
The spine connects with nerves

 

  • The Google Display Network allows you to show your ads to users who are looking for the keywords that you’ve selected.

If your AdWords campaigns are well-targeted, optimised properly and have the right cost per click (CPC) bid, you’ll be able to show attentive ads to a receptive audience. This almost guarantees a positive return on investment (ROI).

Though the system can be complex, it’s possible to run profitable campaigns with low CPCs even on a small budget.

Why optimise an existing website?

How easy your website is in terms of usability determines how connected and engaged your target audience feels.

Mobile phones are getting more and more popular so a mobile-friendly website is not just about the design, but about the overall experience and how well it can convert.

How Clix4u can help you.

  • Show your small business digital marketing tactics will help you get the most exposure.
  • Inform you how to achieve your marketing goals without wasting valuable time and money.
  • Demonstrate where should you start to ensure you’re reaching the right audience.
  • Make your content super-useful and practical so that it offers real value to your prospects/customers
  • Create content that tells a story so that it’s more engaging and relatable to your audience.

DR. Mike from Rosanna Chiro says that they used to use just newspaper ads and yellow pages. Adding digital marketing into the mix has been a total game changer for their business

Stories of Carlton: Michael Kelly and The Heart of Carlton

The Truth of Michael Kelly and the Heart of Carlton

Michael Kelly: Exeter is an idyllic small country town outside of Sydney and this is what shaped me. I learnt a strong work ethic from my tough and loving family.

My confidence boomed when at 17 years old I went to Europe and build my first handmade mudbrick property.

 

Returning home, I was inspired to work on our families own handmade home.

My crazy and self-assured passion started to clash with my Mothers, to the extent she thought I needed some professional help.

This led to me being admitted by a Psychiatrist to a mental institution for a week’s assessment.

I was to remain at the institution for 6 long months.

During this harrowing period, I had numerous escapes and recaptures.

One particular escape gave me a chance meeting with a criminal.  In desperation to have funds to get away, I assisted him robbing a jewellery store.

I was captured and eventually sent to prison.

 

Floating heart in a blue sky
Heart of Carlton

 

Here I was lucky enough to discover an inspiring book by Dr Thomas Szasz.  This content in this book helped keep my mind and body strong.

The book kick-started me into being creative again and I  started making beautiful objects from second-hand materials.

Michael Kelly working with wood
Michael Kelly working with wood outside his Carlton store

 

My work got noticed and at the end of my sentence, I was given the opportunity to complete an Arts post-graduate degree.

Now happily married and with 5 shops around Melbourne, I am fortunate enough to keep following my passion for creating.

With continuous hard work and ingenuity, my creations include picture frames through to small portable wooden buildings.

Through my extraordinary journey, my truth is to keep pursuing what is good and create objects that bring beauty into the Heart of Carton,  transforming others’ lives.